
Majical Cloudz, “Mister” / “Turns Turns Turns”
Majical Cloudz is a Montreal-based twosome signed to the city’s white-hot Arbutus Records (see also: Grimes, Blue Hawaii, Doldrums, Braids, Sean Nicholas Savage), made up of Devon Welsh and Matthew Otto. Welsh heads up composition, and Otto contributes production and performance expertise. Their new record Impersonator is a stark, idiosyncratic vision of confessional pop music that relies heavily on Welsh’s rich voice to bear considerable emotional weight. Welsh can handle the load, and the album’s best songs find him grappling with the titular act of impersonation, along with some key related concepts: posturing, loneliness, and the effects that ripple out from our actions and choices. The mid-album duo of “Mister” and “Turns Turns Turns” captures the lion’s share of these ideas in just a few minutes by linking together to form a remarkably honest, affecting loose narrative.
“Mister” is one of the friskiest songs on Impersonator, with a rippling beat, brisk pace, and theatrical vocal turn. It’s a song with plenty of movement, appropriate given its role as the first half of this action-reaction pair, and it’s driven by need and temptation. The singer has escaped the shackles of a relationship marked by harmful codependency and fear — “I feel I’m not without your love / and your eyes don’t scare me,” and admittedly this interpretation is leaning on “not” as a reference to the singer’s existence rather than an absence of love — and is trying to fill a void of affection with an impulsive reactionary maneuver: “I feel the mood to love myself / I want to be loved.” He’s drawn in by the nameless, faceless “they,” asking a question like sirens calling out: “Hey mister, don’t you want to be right here?”
The entire scenario reeks of posturing, of willful ignorance. Despite his apparent wealth of experience — “I’ve seen it all before” — the singer dons a mask, giving in to lust and loneliness even though the resulting pleasures are almost certainly temporary. The nameless others are wearing a mask, too: it’s right there in the use of “mister.” As terms of endearment go, “mister” usually leans towards affectation. It’s a designation employed by people who are striving for maturity and grasping at straws, delivered in a faux-flirty tone. The characters of “Mister” are relying on each other for shallow fulfillment in a futile quest for something whole, and our singer has already realized his mistake by the song’s end: “I’ll come down / I’m feeling down.”
If “Mister” is focused on impulse and cause, then every inch of the astonishing “Turns Turns Turns” deals with effect. Consideration and reflection are embedded in the song at a basic sonic level: the billowing waves and echoes that fade in and out like memories after a rough night, the portion of the beat that finds Welsh sighing, “I know,” thought after thought until it’s just another sound. There are acres of space between notes and beats in the same way torturous instants can dilate and stretch from seconds into hours. The first real line of lyric only serves to hammer the point home: “I did / something / free, I / can’t tell if it’s wrong.”
In the harsh light of the next day, the singer has been forced to shed his mask and consider the ramifications of his actions. The chorus takes the form of a vulnerable plea, hope for something good and easy, a lighter path just from breath to breath; all the while, it turns it turns it turns. What’s turning? Hands on a clock, figurative gears inside his head, bubbling up and cycling the same way “I know” has become part of the beat, an omnipresence. By the second verse, he’s come far enough to issue a warning, or perhaps a note to himself: “Watch out / when you / faced by / what you don’t know.” It’s better to admit defeat than try to fake it.
The pairing of “Mister” and “Turns Turns Turns” and the bravery and truth of the message within is indicative of the depth of care and craft that went into Impersonator, and the success of the pairing is a testament to Welsh’s talent. A less direct, humane vocalist would struggle beneath the weight of the songs’ guiding themes; Welsh grabs them and holds them aloft as if to comfort everyone listening, saying, “Hey, I’ve got this.” I’m thankful for that awesome strength.